The short answer
fraud0 protects the money you spend on the click. DataCops protects what your ads learn after the click.
DataCops is a tool that keeps bots and junk out of the conversions your ads learn from: every visit gets a bot verdict, a Real people only switch per platform keeps flagged visits out of what each platform learns from, a click log shows each click's journey, and Organization plans export evidence for Google invalid-click refund requests. It also sends the real sale back to the click and warms up new campaigns.
How DataCops does it:
- Real people only. Every visit gets a bot verdict against 360+ billion IPs and 350+ monitoring points, with a Real people only switch per ad platform, off by default. Every form email is checked for disposable providers, domains with no mail server and an email risk score.
- First-party collection, no extra tool. One script and one DNS record put collection on your own subdomain; with your DNS on Cloudflare, the free Worker reads the click at the edge before the page loads. Click IDs are kept on the server for up to 90 days.
- The sale after the form. HighLevel natively (lead, booked, showed, won with value, paid), any CRM by webhook, Shopify through the DataCops Shopify app, all matched to the click by click ID or hashed email and phone, and sent to Meta, Google Ads, TikTok and LinkedIn.
- Ads Warmup. Upload your existing customers (up to 20,000 rows), see a 0 to 10 match score per person, and send them to Meta, Google Ads and TikTok so new campaigns start warm.
- Consent, memory and proof. A TCF 2.2 consent banner from your domain with Google Consent Mode v2 on by default, a server-set cookie up to 400 days where enabled, and a delivery log row for every send, counted once against the pixel.
Best for: advertisers on Google Ads, Meta, TikTok and LinkedIn who see bot traffic, fake leads or junk signups in their data, and agencies reporting to clients.
The alternatives at a glance:
- DataCops: best overall if fake leads are teaching your ads. A tracking solution: a bot verdict on every visit, flagged visits kept out of each ad platform, and your CRM sales sent back.
- ClickCease: best for simple click blocking on Google and Meta.
- ClickGUARD: best for Google Ads power users who want rule control.
- Spider AF: best for blocking across several ad networks.
- Lunio: best for agencies and large ad budgets, on a quote.
Most people who look for a fraud0 alternative start with the fee. fraud0 takes a third of whatever it recovers, on top of the plan. That is rarely the real problem.
The real problem is the bot that was not blocked. It filled your form. Your pixel counted it. Your ads learned from it. Most click fraud lists compare blocking rates. Few ask what happens to the bots that get through.
A refund is half the job
Click fraud tools work at the door. They look at a click, decide it is bad, block the IP or the audience, and claim the money back. That part is useful. fraud0 does it well, with automated refund claims for Google Ads.
But no blocker catches every bot. And the ones that get in do the real damage:
- The bot becomes a conversion. It fills your form. Your pixel sends a lead to Meta. Meta now thinks that visitor was a buyer.
- Your ads go looking for more. Meta and Google optimise toward whoever converts. Feed them bots and they find you more bots.
- A refund does not undo the learning. You get some money back. The ad platform keeps what it learned.
DataCops is the tracking solution for ad-funded businesses: it keeps bots out of what your ads learn from and sends the sale that happens after the form to Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X. It gives every visit a verdict, and it decides what each ad platform is allowed to learn from. With Real people only on, flagged visits never reach Meta, Google Ads, TikTok or LinkedIn as conversions. Every ad click also gets a row in your click log, so you can see what happened to it.
So there are two jobs. Job one: stop paying for the fake click. Job two: stop the fake visit from teaching your ads. A click fraud tool does job one. DataCops does both, because it sits on the path every conversion takes. That is where DataCops lives.
Blocking a bot saves the click. Keeping it out of your conversions saves the campaign.
What bot clicks looked like on our own ads
These are the paid clicks to joindatacops.com over the 60 days to 1 October 2026, almost all from our own Meta campaigns, read from the DataCops click log. One account, not a benchmark.
| What happened to the click | Clicks |
|---|---|
| Paid clicks recorded (312 Meta, 2 Google Ads) | 313 |
| Never loaded a page | 137 |
| Loaded, but left before the page ran | 126 |
| Automated browsers (headless Chrome) | 33 |
| VPN | 1 |
| Verified real people | 18 |
Meta billed all 313. On the visits our script checked in full, automated browsers outnumbered real people almost two to one, and Meta offers no IP exclusion list to stop them. Real people only was off on our own site in that period, the default for a new site, so those 33 bots could have taught Meta if they had fired a conversion. That is why the switch belongs on day one.
fraud0 keeps a third of every refund
On every fraud0 plan, 33.33% of the ad spend it recovers goes to fraud0, on top of the monthly price. The more fraud it finds, the more you pay, and the refund never undoes what your bidding learned.
DataCops exports the refund evidence for Google's Click Quality Form and you keep 100% of any credit. Real people only stops the bot conversion before your ads learn from it.
The real difference: what your ads learn from
Here is what that means in practice, one job at a time.
Every visit gets a verdict
fraud0 detects bots and invalid activity, then acts inside your ad accounts: IP exclusions, negative audiences, placement exclusions in PMax, and refund claims. That is real protection for spend.
DataCops checks every visit for bots, datacenter traffic, VPNs and proxies, and turns it into one switch per ad platform (see click fraud protection). Turn on Real people only for Meta and flagged visits never reach Meta as conversions. It is off by default, so you choose where it applies. When it is on, it keeps about 99% of bots out.
See what happened to every ad click
fraud0 shows you what it blocked and what it recovered. DataCops keeps a click log in your first-party analytics: every ad click, its verdict, and whether it became a lead or a sale. Click IDs are kept for 90 days.
Conversions go server-side
We found no conversion sending on fraud0.com. So your leads still travel through a browser pixel that ad blockers and Safari strip. DataCops sends them server-side from your own subdomain, with one script and one DNS record. Connect Meta, Google Ads, TikTok and LinkedIn with one click each. Google Ads actions are created as secondary, so nothing changes your bidding until you decide.
The sale happens after the form
For a clinic, an agency or a B2B team, the money comes later: the booked call, the patient who showed up, the deal marked won. Blocking clicks cannot send those. fraud0's CRM form fill protection, on Enterprise, blocks fraud forms. It is not a sales feed.
DataCops is built around that moment. Install it once on your HighLevel agency and pick the clients. Form leads, booked calls, show-ups, won deals with their value and paid invoices then go to each client's ads. Any other CRM posts the sale to a private webhook. Cancellations, no-shows and lost deals are never sent. Read more on offline conversions and HighLevel conversion tracking.
Signups keep the ad click
Sign in with Google sends the visitor away and back, and the ad click is often lost on the way. SignupCops keeps it, and holds risky signups back so they do not count as conversions.
Consent and privacy are built in
We found no consent manager on fraud0's site. DataCops includes a first-party consent manager with Google Consent Mode v2, and website events wait for consent before they are sent. Visitors can ask for deletion through a self-serve form, confirmed by email. Deletion requests from Meta, TikTok and LinkedIn are acted on automatically. Google Ads deletions are still a manual step. Click IDs, sessions and the click log are deleted after 90 days.
fraud0 tells you which clicks were fake. DataCops makes sure your ads never learn from them.
The real cost of a cheap tool
The real cost is in the questions nobody asks before they buy. Answer them with your own numbers.
How many hours will it take to build your click fraud rules, exclusion lists and a separate conversion setup before the first sale is tracked?
How many hours a month will someone spend keeping it working when Meta, Google or TikTok change something?
If a tag breaks quietly for a week, how many leads never reach your ads? And what is one lead worth to you?
How many sales a month close in your CRM that your ads never hear about?
The last question is the one that matters most. When the ads count bot leads as real, they learn to find more of them. Lead quality drops, cost per sale climbs, and a refund never tells the ad platform it was wrong.
A refund gets your money back. It does not get your campaign back.
Every feature, side by side
Every job fraud0 does, and what DataCops does for the same need, plus the jobs fraud0 leaves to other tools.
fraud0 | ||
|---|---|---|
| Bots and fraud | ||
| Bot verdict per visit | Replaces the whole stack | Bot and invalid activity detection |
| Bots kept out of conversions | Real people only per platform, about 99% out when on | Not built in |
| What happened to each ad click | Click log in first-party analytics | Blocked and recovered reports |
| Refund claims | Evidence export, you file (Organization plan) | Filed for you, for a third of the credit |
| Tracking | ||
| Server-side, first-party | Yes, from your subdomain | Not built in |
| Conversions sent to ad platforms | Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest, X | Not built in |
| Ad platforms covered | Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest, X | Google, Meta, Microsoft Ads |
| Visitor memory | Up to 400 days on your subdomain | Not stated |
| Beyond the website | ||
| CRM stages to ad platforms | HighLevel native, any CRM by webhook | Not built in. CRM form fill protection blocks fraud forms (Enterprise) |
| Signups via Sign in with Google | SignupCops keeps the click, holds risky signups | Not built in |
| Upload past customers to warm up ads | Ads Warmup, up to 20,000 rows | Not built in |
| Meta health and wellness restrictions | Health mode | Not built in |
| Privacy and legal | ||
| Consent manager | Built in, with Google Consent Mode v2 | Not built in |
| Visitors asking for deletion | Self-serve form, confirmed by email, status page | Not built in |
| Deletion requests from Meta, TikTok, LinkedIn | Acted on automatically | Not built in |
| Running it | ||
| Why each event was sent or skipped | Per-row delivery log with the reason | Not built in |
| Agencies with many clients | Agency board | Account manager on Enterprise |
fraud0 column checked on fraud0.com, 2 October 2026. "Not built in" means we found no fraud0 feature for it on its site.
The 5 fraud0 alternatives compared
| Best for | Blocks clicks | Sends conversions | CRM sales | |
|---|---|---|---|---|
| Clean conversions | No | Yes, 8 platforms | Native | |
ClickCease | Simple click blocking | Yes | No | No |
ClickGUARD | Google Ads rule control | Yes | No | No |
Spider AF | Several ad networks | Yes | No | No |
Lunio | Large budgets, agencies | Yes | No | No |
We only quote prices a vendor publishes on its own site. Check the others there before you compare.
1. DataCops: best fraud0 alternative overall
DataCops blocks repeat bots at your Cloudflare edge and exports Google refund evidence. It fights what the click turns into. Every visit gets a verdict, flagged visits are kept out of each ad platform you choose, and the real sales from your CRM go back to the ads. The result is ads that learn from people who buy.
Why people switch to it
- Bots kept out of your conversions, per platform
- Server-side tracking with one script
- Booked, showed, won and paid from HighLevel or any CRM
- Consent manager and click log included
Worth knowing
- Refund evidence, not filing
- Real people only is off until you switch it on
Best for: teams whose fake leads are teaching their ads, not just costing them clicks.

2. ClickCease: best for simple click blocking
ClickCease is the name most small advertisers know. It blocks fraudulent IPs from your Google and Meta campaigns and is easy to start with. If you want what fraud0 does without the share of refunds, it is the closest swap.
The catch is the same as fraud0's. It works at the click. Bots that get through still count as conversions, and your CRM sales still need another tool. See our ClickCease alternatives.
Why people switch to it
- Simple setup
- Well known for SMB click blocking
Worth knowing
- No conversion sending
- Bots that get through still count
Best for: plain click blocking on a small account.

3. ClickGUARD: best for Google Ads rule control
ClickGUARD is for people who want to write their own rules. You decide what counts as a bad click and what happens to it. For a Google Ads specialist, that control is the point.
That control is also work. And like every blocker here, it stops at the click. See our ClickGUARD alternatives.
Why people switch to it
- Detailed rule control
- Deep Google Ads focus
Worth knowing
- Rules are yours to build
- No conversion sending
Best for: Google Ads users who want every rule in their hands.

4. Spider AF: best for several ad networks
Spider AF says it covers several ad networks, not just Google. It suits mid-sized teams spread over several networks who want one place to block invalid clicks.
It is still a click tool. Clean conversions and CRM sales are not what it sells.
Why people switch to it
- Several ad networks
- One dashboard for invalid clicks
Worth knowing
- No conversion sending
- No CRM sales feed
Best for: spend spread over many ad networks.

5. Lunio: best for large budgets and agencies
Lunio aims at big accounts and agencies. It publishes no price, so you talk to sales. If you spend a lot across many clients and want a managed relationship, that can be a plus.
For a small team, the quote process is slow, and the job is still the click. See our Lunio alternatives.
Why people switch to it
- Built for large budgets
- Agency friendly
Worth knowing
- No public price
- No conversion sending
Best for: big spenders who want a sales-led setup.
Other tools in this category: Anura, DataDome (enterprise bot management, a wider job than either tool here), ClickPatrol, Clixtell, PPC Protect, Fraudlogix, ClickFortify and Spider AF.
How to choose a fraud0 alternative
- Count your tools. A click blocker, server-side tracking, a cookie banner, a CRM connector and a specialist. DataCops replaces all of them.
- Check where your sales close. If they close in a CRM or on a call, those stages must reach your ads. DataCops sends them.
- Check what your ads learn from. If bot leads reach Meta or Google Ads as conversions, a click blocker alone will not fix it. Real people only does.
- Price the whole stack. Compare one DataCops plan with every tool and hour it replaces, not one tool with another.
Pick DataCops if
- Fake leads are showing up as conversions in Meta or Google Ads.
- Your sales close after the form: a booking, a call, a signed deal.
- You run TikTok or LinkedIn, or manage clients on HighLevel.
When not to use DataCops
- You need bot protection for your whole site, API or checkout. DataCops is built for ad spend and the conversions your ads learn from. It is not a general bot-management layer for login, checkout or API traffic. Check what each vendor covers.
- You only have a handful of clicks a month. On a very small budget, Google's own invalid click filtering and a quick manual review may be enough.
- You want clicks blocked or IPs excluded at the ad. DataCops keeps flagged visits out of the conversions you send. It does not block clicks or push IP exclusion lists to the ad platforms. Check what the tool you use offers for that.
- You expect automatic refunds. DataCops never submits anything to Google. You attach the evidence export and Google decides.
What's your actual goal?
Nobody wants a click fraud tool. You want five things:
- Stop paying for fake clicks, or get the money back.
- Keep bots out of your conversions, so the ads learn from real people.
- Capture every real lead and sale, including the ones ad blockers and Safari hide.
- Include the sales that happen offline, on a call, in a clinic, in your CRM.
- Stay compliant, with consent checked and data deleted on request.
fraud0 does the first one. DataCops does the other four. Here is the same goal, done both ways.
The traditional way, with fraud0
- Install the fraud0 script and connect Google, Meta and Microsoft Ads.
- Let it push IP exclusions and negative audiences.
- Let it claim Google Ads refunds, and pay a third of each one.
- Set up a pixel or a GTM container for each ad platform yourself.
- Buy a consent banner and wire it into your tags.
- Connect your CRM sales to the ads with another tool.
- Hope the bots that got through did not count as conversions.
With DataCops
- Add one script and one DNS record.
- Connect each ad platform with one click.
- Switch on Real people only.
- Switch on the consent manager.
- Connect HighLevel or your CRM webhook.
Then run your business. Every visit gets a verdict, and only real people teach your ads.
fraud0 guards the door. DataCops guards it too, at your Cloudflare edge, and decides what your ads learn.
Why people leave fraud0
fraud0 does its job. People leave for reasons that sit around the job.
- It stops at the click. We found no conversion sending on its site. Your leads still reach the ads through a pixel or a container you run.
- Bots that get through still count. Blocking works on IPs and audiences. A bot that fills a form is still a lead in Meta.
- A third of every refund. On every plan, fraud0 takes 33.33% of the ad spend it recovers.
- No TikTok or LinkedIn. Its site lists Google, Meta and Microsoft Ads.
- The sale never shows up. CRM form fill protection is on Enterprise, and it blocks fraud forms. It does not send your booked calls or won deals to the ads.
Offline conversions: what a click blocker never sees
Most businesses do not sell on the website. The website collects the lead. The money comes later, and that later moment is what your ads should learn from.
| Business | What the pixel sees | What DataCops adds |
|---|---|---|
| Clinics, dental, med spa | Booking form | Booked, showed, treatment paid |
| Home services, roofing, solar | Quote request | Estimate booked, job won with its value |
| Agencies running client ads | Form fills per client | Every client's booked, showed, won and paid |
| B2B and SaaS | Demo request, signup | Qualified lead, trial, paid, by webhook |
| Legal, finance, high-ticket services | Enquiry | Consult booked, client signed |
From HighLevel natively, or any CRM by webhook, directly or through Zapier, Make or n8n.
A real sale is the strongest bot filter there is. A bot never shows up to a booked call. See offline conversions for the full picture.
Ads Warmup: tell the ads who pays
fraud0 protects your clicks. It does not tell the ad platforms who your good customers are, so a new campaign still starts cold. The customers you already have are the best description of who to find.
Ads Warmup, DataCops' flagship feature, sends them to your ad platforms before a campaign spends:
- Upload a customer list. A CSV of past buyers, old leads or booked calls. DataCops reads your columns; only email is required.
- See a match score for every person. An estimate from 0 to 10 from email, phone, name, location, click ID and customer ID, before anything is sent.
- Pick the event. Purchase, Lead, Complete registration, Add to cart or Schedule.
- Send server-side. Up to 20,000 people per upload to Meta, Google Ads and TikTok, with a sent, skipped or failed result per person. Google Ads credits only people who clicked a Google ad.
Each row is dated when you press send, not with the old sale date, so it gives a new campaign real customers to learn from on day one. Preview is free; sending needs a paid plan.
What else a click fraud tool never does
- Capture at the edge. With DNS on Cloudflare, the free, optional DataCops Cloudflare Worker reads click IDs and UTMs off the first request, before the page or any script runs. It captures; it does not block.
- Keep the click on the server. gclid, wbraid, gbraid, fbclid, ttclid and li_fat_id are stored for up to 90 days, so a deal that closes weeks later still finds its click. A signed server-set cookie lasts up to 400 days where enabled.
- Check the lead's email. Fixed rules, not guesses: disposable providers, domains with no mail server and an email risk score. With LeadCops (Business and up), a lead that fails is held and never billed.
- Install on Shopify. The DataCops Shopify app adds a web pixel and a theme app embed, so every paid order reaches your ads, express checkouts included. See Shopify Conversions API.
- Hand evidence to Google. On the Organization plan, the fraud refund report exports bot-flagged Google Ads clicks in the format Google's Click Quality form asks for. You attach it; Google decides.
Meta health and wellness restrictions
Clean traffic is one risk. Clean data is another. If you advertise a clinic, a treatment or a supplement, Meta may restrict the events it accepts from you, often because the page link or event name names the treatment.
With fraud0, this is not covered. It protects spend, not the data you send.
With DataCops, you switch on health mode. Only an approved field list is sent, page links are cut to the domain, and event names go neutral, so Lead becomes L_1.
Setup, step by step, side by side
Here is the same job done both ways.
| The job | With fraud0 | |
|---|---|---|
| Install | Add the fraud0 script and connect your ad accounts. | Add one script and one DNS record. |
| Stop paying for fake clicks | IP exclusions, negative audiences and PMax placement exclusions pushed for you. | Not built in. DataCops works on conversions, not the click itself. |
| Get money back | Automated Google Ads refund claims, a third kept by fraud0. | Refund evidence CSV for Google's Click Quality Form (Organization plan). You file it and keep all of any credit. |
| Keep bots out of conversions | Not built in. Your pixel still sends what it sees. | Switch on Real people only per platform. |
| Send conversions server-side | Not built in. Set up a pixel, CAPI or a container yourself. | Connect Meta, Google Ads, TikTok, LinkedIn and X with one click each, and Microsoft Ads, Reddit and Pinterest with an API key. |
| Send a CRM sale | Not built in. Another tool. | Install once on HighLevel, or post the sale to your webhook. |
| Handle consent | Bring your own banner. | Switch on the built-in consent manager (with Google Consent Mode v2). |
The two tools do different halves of the job. That is why some teams run both.
"15 minutes to get server-side tracking live. After 3 days failing with another app and a DIY server-side Google Tag Manager, that alone sold me. Then support jumped on a Google Meet with me on a Sunday afternoon to finish the job."Andrew Forsyth, Chief Executive Officer, Zeald
What to know before you switch
- No tool stops the first click. It already happened on Google or Meta. DataCops stops everything after it: the repeat visit, the bot conversion and the money you never claimed back.
- Edge blocking and refund evidence are on the Organization plan. Real people only, the click log and server-side conversions are on every plan.
- Switch Real people only on from day one. It starts off on a new site.
Moving from fraud0 to DataCops
- Add DataCops. One script and one DNS record, about five minutes.
- Connect your ad accounts, and send each conversion from one place only. Switch off the pixel events DataCops now sends, so nothing counts twice.
- Switch on Real people only for one platform first, and watch what gets skipped in the delivery log.
- Connect your CRM (HighLevel or your webhook) to send the sales fraud0 never saw.
- Connect Cloudflare on the Organization plan so repeat bots are challenged or blocked at your edge.
- Cancel fraud0 at the end of its billing cycle, once the delivery log shows clean conversions.
Every DataCops product mentioned here
- Click fraud protection, SignupCops and first-party analytics.
- Offline conversions, HighLevel conversion tracking and DataCops for agencies.
- Server-side tracking and the no-GTM alternative.
- Meta Conversions API, Google Ads conversion tracking, TikTok Events API, LinkedIn Conversions API.
- Consent manager, Ads Warmup and health mode.
fraud0 alternatives: FAQ
Can I warm up a new campaign with my existing customers?
Yes, with DataCops Ads Warmup. Upload a CSV of past buyers, old leads or booked calls (only email is required, up to 20,000 rows), see a match score from 0 to 10 for every person, and send them to Meta, Google Ads and TikTok as fresh signal, dated when you send. Google Ads credits only people who clicked a Google ad. Preview is free; sending needs a paid plan.
What is the best fraud0 alternative?
DataCops, because it replaces the whole stack, not just fraud0. Every visit gets a bot verdict from our own IP intelligence. Repeat bots are challenged or blocked at your Cloudflare edge. Every paid click is logged by campaign. Real people only keeps bot conversions out of Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X. Sales from your CRM go back to the ads, and flagged Google Ads clicks export as refund evidence. Consent is built in. Free up to 2,000 sessions.
Does fraud0 send conversions to my ad platforms?
We found no conversion sending on fraud0.com. It protects ad spend: it blocks bad users, excludes placements and claims refunds. DataCops sends your leads and sales to Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X server-side, with flagged visits kept out.
Can DataCops get me a refund from Google Ads?
DataCops gives you the evidence; Google decides. On the Organization plan it exports the Google Ads clicks it flagged (click ID, IP, time, campaign, device and reason) in a CSV shaped for Google's Click Quality Form, covering the last 60 days. You attach it to Google's form. It does not file the claim for you. fraud0 files automated claims for you and keeps a third of what comes back.
Does fraud0 support TikTok and LinkedIn ads?
Its site lists Google Ads, Meta and Microsoft Ads. We found no TikTok or LinkedIn support. DataCops covers Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X.
What does Real people only do?
DataCops gives every visit a verdict: human, bot, datacenter, VPN or proxy. Turn on Real people only for a platform and flagged visits never reach it as conversions. It is off by default, and when on it keeps about 99% of bots out. Sales sent from your CRM carry no bot flag.
Can I use DataCops and fraud0 together?
Yes. They do different jobs. fraud0 blocks clicks and claims refunds inside your ad accounts. DataCops tracks conversions and keeps flagged visits out of what the ads learn from. Many teams will want both halves.
Does DataCops protect Microsoft Ads?
Yes. DataCops sends conversions to Microsoft Ads with Real people only per platform. fraud0 also pushes IP exclusions into it.