Enterprise First-Party Tracking

Security ReviewMany Sites, One BoardHosted In Europe

Enterprise first-party tracking from DataCops gives every site, brand and region one clean source of truth: visits collected on your own domain, bots separated from people, consent checked, and real conversions sent server-side to Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X. Our team helps you through setup and your security review.

Plans set up by our team
Security policy is public

Every conversion, online and offline, checked before your ads learn from it

CaptureClean & RouteDistribute · CAPIInvalid trafficWebsiteForms · LeadsCheckoutSignupsCustom event+ any eventBot · VPN · Consent · ScoreMeta CAPIGoogle AdsTikTokLinkedIn+ every CAPIQualified?HighLevelShopify+ any CRM
trafficverifiedpendingconfirmedinvalid

Trusted by agencies and brands running paid media

AffilinoBigfishClever DigitalKeetraxLegendListingLogicNumeroStormZealdBurst Digital
Definition

What is enterprise first-party tracking?

Enterprise first-party tracking means your website data is collected under your own domain, not a vendor domain, across every site a large company runs. The tracking script loads from a subdomain such as datacops.yourdomain.com, so ad blockers and browser limits treat it as part of your site. The same data then feeds analytics, consent records and the conversions your ad platforms learn from.

DataCops is enterprise first-party tracking with one setup per site: one DNS record, a consent manager, bot detection, and server-side delivery to Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X, with every send logged. Enterprise plans are set up by our team, so you start with a call, not a checkout page.

DataCops is enterprise first-party tracking: each site runs on its own domain, bots are separated from people, consent is checked, and conversions reach Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X with a log row for every send.

What each team gets from one setup

Analytics
What your ads see today Own domain Bots flagged Real visits
With DataCops Own domain Bots flagged Real visits
Paid media
What your ads see today Ad click kept Sale matched Sent server-side
With DataCops Ad click kept Sale matched Sent server-side
Privacy and legal
What your ads see today Consent checked Skip recorded Deletion on request
With DataCops Consent checked Skip recorded Deletion on request
The problem

Why enterprise tracking gets messy

Large companies rarely lack data. They lack one version of it they can trust.

Events Meta received
Lead Received
Booked call Never seen
Deal won Never seen
The pixel stops at the form

Pixels that miss the sale

Browser tags are blocked or cut short, and sales that close in the CRM never reach the ad platform at all.

Leads sent to your ads
Real lead Counted
Bot lead Counted
Real lead Counted
Your ads now look for more bots

Bots in the numbers

Bot traffic inflates reports and gets sent to ad platforms as if it were real demand.

Opportunity in your CRM
StageWon
ClosedOn a sales call
Came fromA Meta ad
Meta never hears about it

A tool per brand

Tags, consent tools and custom server code built by different teams, each with its own numbers and its own login.

How an enterprise rollout works

A plain path from first call to live data, with your security and legal teams involved from the start.

  1. Step 01
    Saved on yourdomain.com
    fbclid from Meta Kept
    gclid from Google Ads Kept
    ttclid from TikTok Kept
    Kept for up to 90 days

    Your team adds one DNS record per site so the script runs on your own domain and keeps each ad click.

  2. Step 02
    Finding the ad click again
    Won dealby email or phone
    Ad click, 23 days earlierMatched

    Connect the CRM or webhook, so each sale is matched to its click by click ID or hashed email and phone.

  3. Step 03
    Won deal sent
    Meta Sent once
    Google Ads Sent once
    TikTok Sent once
    LinkedIn Sent once

    Choose which events send, and conversions flow to every connected platform, each one logged with its outcome.

Have a procurement checklist? Send it before the call and we will answer it line by line.

Andrew Forsyth

“15 minutes to get server-side tracking live. After 3 days failing with another app and a DIY server-side Google Tag Manager, that alone sold me. Then support jumped on a Google Meet with me on a Sunday afternoon to finish the job. Nothing else comes close.”

Andrew Forsyth
Chief Executive Officer, Zeald
Brands and regions Add account
Account Websites Sales from Sends to
Brand A, UK 3 websites Webhook Meta, Google Ads
Brand A, US 2 websites Any CRM Google Ads, LinkedIn
Brand B, EU 4 websites CSV Meta, TikTok
Brand C, global 1 website Webhook Meta, LinkedIn
For marketing teams

Every brand, region and site on one board

Large marketing teams rarely run one website. A parent account puts every brand and region side by side, so nobody logs in and out of separate tools to compare them.

  • One parent account

    Each brand, region or business unit is its own account on one board, under one login.

  • Open any brand

    Its own dashboard with every website, the delivery log and the click log.

  • Each site on its own domain

    Every site runs the script from a subdomain of its own domain, set up with one DNS record.

  • A plan set for you

    Enterprise plans are set up by our team to your sites and traffic, not picked from a price list.

Security review

Your enterprise security review, answered in writing

Our Information Security Policy is public. Read it before the first call, then send your questionnaire and we answer it line by line, including the lines where the answer is no.

  • Encrypted in transit

    All data in transit uses TLS, and secrets are kept in encrypted storage.

  • Least privilege

    Production access is limited to who needs it, with two-factor authentication on every production account.

  • Auditable changes

    Code ships through version-controlled CI pipelines, so every change has a record.

  • Who and where

    DataCops Ltd, UK company 16891252. Hosted on OVHcloud in Europe, with Cloudflare for network and edge.

Read the security policy
Vendor questionnaire DataCops Ltd
  • Data encrypted in transit? Yes, TLS
  • Two-factor on production accounts? Yes
  • Hosting and subprocessors? OVHcloud (EU), Cloudflare
  • Deletion requests handled? Self-serve, purged in 30 days
  • Incident response process? Written policy
  • SOC 2 or ISO 27001? Not claimed
  • SSO and SLA? Discuss on a call

Everything your team gets

Capture Background

One first-party script, served from your own domain

  • Runs first-party from datacops.yourdomain, not a blockable third-party host
  • One script, one CNAME, live in about 5 minutes, no container to host
  • Server-side collection on Cloudflare's edge, close to every visitor
  • Captures click IDs at the network level, so fbclid and gclid still reach your CAPI feed after browsers strip them
  • Recovers 15 to 25% of the sessions other setups lose

Traffic Visibility

10%
20%
30%
40%
50%
60%
70%
80%
90%
100%

First-Party Script

~78%

Blockers and ITP cut your sessions

Delivery log
every event, every platform, with a reason
Live
Purchase to Meta
Brand A, UK · fbclid + hashed email
Delivered
Lead to Google Ads
Brand A, US · gclid
Delivered
Lead to Meta
Brand B, EU · no consent
Skipped
Lead to TikTok
Brand B, EU · bot, Real people only is on
Skipped
Purchase to LinkedIn
Brand C · hashed email
Delivered
Audit trail

Every send, logged with a reason

When legal, finance or marketing asks what was sent to an ad platform, the answer is one row away.

  1. 1
    Per-row status
    Delivered, failed, skipped or held, per platform, with the reason in plain words.
  2. 2
    Consent skips recorded
    A website conversion skipped for consent carries that reason in the log.
  3. 3
    Real people only
    Switch it on per platform and flagged bot and datacenter visits are not sent.
  4. 4
    No duplicates
    A conversion posted twice with the same message ID is skipped the second time.
Where the sale comes from

Enterprise sales from your CRM, sent back to the click

Large companies close most revenue after the website visit. Connect the system where it happens and DataCops sends each sale to the ad click that started it.

Salesforce, Pipedrive and any other CRM

Post the sale to your private DataCops webhook with the customer's email or phone, the value and the order ID. Your CRM can send it directly, or through Zapier, Make or n8n.

Sends Any stage you postValue and currencyOrder ID

Google Sheets and CSV

On a paid plan, upload up to 20,000 past customers or sales from a CSV and pick the platforms to send them to. Rows go out with the date you send them, so use it to warm up an ad account. For sales you add to a sheet every day, send each row through Zapier or Make to your webhook.

Sends LeadPurchaseSchedule
See Ads Warmup
Where the sale goes

Offline conversions by ad platform

You can upload a file to each ad platform by hand, which is an offline conversion import, or send each sale through the platform's server API as it happens. DataCops does the second, so nothing waits for a weekly upload and no ad blocker or cookie limit is in the way.

Meta

Sent through the Meta Conversions API with hashed email and phone, and the click ID when there is one. Meta shut down its separate Offline Conversions API in May 2025, so this is now how offline sales reach Meta.

Meta Conversions API

Meta rejects events more than 7 days old. DataCops sends each stage as your CRM reports it.

Google Ads

Uploaded as click conversions with the GCLID, GBRAID or WBRAID, or with hashed email and phone when there is no click ID, the way enhanced conversions for leads works. Leads and sales go to their own conversion actions; booked and showed go to a conversion action you map for them.

Google Ads conversions

Google ignores offline conversions uploaded more than 90 days after the click. DataCops keeps each click for up to 90 days.

TikTok

Sent through the TikTok Events API as server-side events, so a blocked browser pixel does not stop them.

TikTok Events API

LinkedIn

Sent through the LinkedIn Conversions API. You map each stage to one of your LinkedIn conversion rules.

LinkedIn accepts conversions up to 90 days old.

Microsoft Ads

Sent through the Microsoft UET Conversions API, with msclkid and hashed email and phone.

Microsoft accepts an event within 7 days of when it happened, so each stage is sent the day it happens.

DataCops vs building enterprise tracking in-house

What you get on day one, and what you would otherwise build and maintain. Checked September 2026.

DataCops
In-house server-side tagging
Browser tags and a CMP
Script on your own domain
Servers you host and patch
None, we run it
Yours to run
None
Bot visits kept out of ad data
Real people only switch
Only if you build it
Consent manager included
Built to IAB TCF v2.2
Separate tool
Per-row delivery log
Only if you build it
CRM sales matched to the ad click
Only if you build it
Every brand on one board
Per container
Native Salesforce integration
Webhook only
Only if you build it
SSO and SLA
Discuss on a call
Your own
Varies by vendor
Good to know

What DataCops does not do for enterprise yet

Better for your procurement team to read it here than find it later.

No SOC 2 or ISO 27001

We do not claim either. Our controls are written in the security policy.

No native Salesforce

Salesforce and Pipedrive send by webhook, Zapier, Make or n8n.

Stripe and Paddle payments are not sent

Send paid orders from your CRM or your own webhook.

Refunds do not reach Meta or TikTok

A refund is marked in the delivery log, and the conversion stays counted on those platforms.

Google Ads row errors are not read back

Check the Google Ads conversions report alongside the delivery log.

From first call to live data

Most of the time goes to your own review, not to the install.

  1. Step 1 30 minutes
    add_link

    Scoping call
    Map your sites, brands, ad platforms, CRM and consent needs with our team.

  2. Step 2 Your timeline
    dns

    Security review
    Your team reads our policy and sends its questionnaire. We answer it directly.

  3. Step 3 Per site
    code

    Go live
    Add one DNS record per site, connect platforms, and watch rows arrive in the delivery log.

In short

DataCops for enterprise, in short

DataCops is enterprise first-party tracking: each site runs on its own domain, every visit gets a bot verdict, web events respect consent, and conversions reach Meta, Google Ads, TikTok and LinkedIn with a log row for every send.

How DataCops does it

1

Each site on its own domain

One script and one DNS record put collection on each brand's own subdomain. A parent board, the agency Clients board, groups brands and regions on one login. Enterprise plans are set up by our team.

2

Bots are separated from people

Every visit gets a bot verdict against 360+ billion IPs and 350+ monitoring points. A Real people only switch per ad platform keeps flagged visits out of what that platform learns from; it is off by default. CRM, webhook and CSV events carry no bot flags.

3

Consent for website events

A first-party consent manager built on IAB TCF v2.2 is served from your own domain. A web conversion with a declined consent choice is skipped and logged. Consent is claimed for website events only, never for offline sends.

4

A log row for every send

Meta, Google Ads, TikTok and LinkedIn receive conversions, and every one is a row in the delivery log: sent, held, skipped or failed, with the reason. The same message ID is skipped rather than sent twice, and a purchase with an order ID is counted once. Ads Warmup sends up to 20,000 existing customers to Meta, Google Ads and TikTok, dated when you send.

5

Deletion and security

A verified deletion request purges personal data within 30 days. Security practices include TLS in transit, least-privilege access, two-factor sign-in on production accounts, version-controlled and auditable deployments, incident response and a vulnerability reporting route. Subprocessors are OVHcloud and Cloudflare. The company is DataCops Ltd.

6

Sales after the form

HighLevel natively, any CRM by private webhook, Shopify through the DataCops Shopify app, click IDs kept for up to 90 days, with a signed server-set cookie up to 400 days where enabled. Every form email is checked for disposable providers, domains with no mail server and an email risk score.

Best for: multi-brand and multi-region advertisers and larger agencies who need first-party tracking on their own domains, consent handling for web events, and an audit trail for every conversion.

Free to start. See pricing.

When not to use DataCops

You need certifications, single sign-on or an uptime guarantee today

DataCops does not claim a completed third-party security certification, single sign-on or a contractual uptime guarantee. Discuss your requirements on a call.

You need refunds sent back to the ads

Refunds do not correct Meta or TikTok.

You need Stripe or Paddle sales

Payments from Stripe or Paddle are not sent directly. Post them to the webhook.

You need native Salesforce or Pipedrive

Those CRMs send through the private webhook, not a native connector.

Sources

Platform rules checked October 2026. Rules change; check the platform's own page before you build. Security details are on the security page.

FAQ

It is website tracking that runs on your own domain instead of a third-party one, for a company with many sites, brands or regions. Visits are collected under a subdomain such as datacops.yourdomain.com, bots are separated from real people, consent is checked, and conversions are sent server-side to the ad platforms. DataCops does all of this from one setup.

Talk to us about your rollout

Tell us about your sites, brands, platforms and procurement needs. We will answer plainly what DataCops can do today.

Send your security questionnaire before the call and we answer it line by line.

Live traffic quality

Updated just now

Visits · last 24h

487
Real users
35873.5%
Bots · auto-filtered
12926.5%

Without filtering, 26.5% of your reported traffic is bot noise inflating dashboards and draining ad spend.

Don't trust your analytics!

Make confident, data-driven decisions withactionable ad spend insights.

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