Your clients close business in their CRM, so the ad platforms only ever learn about form fills. DataCops sends the stages that matter, booked, showed, won and paid, to Meta and Google Ads with the ad click attached. No hidden field in every form and no webhook per source. If your clients run on HighLevel, install once on your agency and pick the clients to connect.
Trusted by agencies and brands running paid media
Offline conversions for agencies means your clients' bookings and sales, the ones that happen in their CRM after the form, go back to their ad accounts as conversions, matched to the ad click that brought each lead. The ads then learn from the leads that booked and paid, and those are the numbers your clients judge you on.
DataCops does it from one agency login. On HighLevel you install once and pick the clients, and each connected client's booked, showed, won and paid stages reach their Meta and Google Ads without a webhook, a hidden field or a workflow per client.
DataCops is offline conversion tracking for agencies: install once on HighLevel, pick the clients, and their booked, showed, won and paid stages reach Meta and Google Ads with the ad click attached.
What each client's ads learn from
The campaign may be fine. What the ad platform learns from it usually is not.
An account per client, their script on each site, a hidden field in every form, and a workflow with a webhook for each source you want tracked.
Appointments, pipeline stages and payments are left out, so the platform optimises towards people who filled a form, not people who booked and paid.
Not cost per booked appointment, and not cost per won deal, which is the number they actually judge you on.
On HighLevel, install once on your agency and pick the sub-accounts to connect. Elsewhere you add each client once, and the stages arrive the same way.
HighLevel Marketplace
Meta Sent once 
Google Ads Sent once 
TikTok Sent once 
LinkedIn Sent once Stages your CRM reportsAdd a form or a pipeline tomorrow and it works without a change. A new client appears on your board with its own dashboard.
“15 minutes to get server-side tracking live. After 3 days failing with another app and a DIY server-side Google Tag Manager, that alone sold me. Then support jumped on a Google Meet with me on a Sunday afternoon to finish the job. Nothing else comes close.”
When a connected client's HighLevel reports one of these stages, DataCops sends it to that client's Meta, Google Ads, TikTok or LinkedIn with the ad click attached. On Google Ads and LinkedIn, leads, won and paid go by default, and booked and showed go to a conversion action you map. Switch any stage off for a client.
Sent when a real form or survey is submitted.
A new or confirmed appointment.
The appointment is marked as showed.
The opportunity is won, with its value.
An invoice or order is paid.
Cancelled appointments, no-shows and lost deals, so the ads never learn from them.
Contact in HighLevel What was sent, to which platform, which ad click and when, written back on the contact your client already opens.
Traffic Visibility
First-Party Script
Blockers and ITP cut your sessions
One dental booking
health mode on
The four struck out never leave your site.
Meta restricts health ads, and what gets an account restricted is usually the data itself. A browser pixel sends the page link and the form answers straight from the visitor and cannot take them back. Health mode sends a short approved list and blocks the rest.
Every stage and every ad click is logged per row, so the monthly report has receipts instead of adjectives.
| Client | Websites | Sales from | Sends to |
|---|---|---|---|
| Dental clinic, Austin | 2 websites | HighLevel | Meta, Google Ads |
| Med spa, Denver | 1 website | HighLevel | Meta |
| Roofing company, Tampa | 1 website | Webhook | Google Ads |
| Law firm, Leeds | 3 websites | Any CRM | Meta, LinkedIn |
Every client sits on one Clients board in your agency account.
Their own dashboard with every website, the delivery log and the click log.
Agency plans cover your clients in one bill, with sessions shared across them.
The board stays tidy and the client history stays.
An honest look at what each option gives you across many client accounts.
Pick the DataCops tool that fits each client.
Server-side purchases to Meta, Google Ads and TikTok, with Shopify orders sent after checkout.
Verified leads, and conversions sent only once a lead qualifies in your CRM.
Upload the client customer list and send it before the first campaign spends.
See which clicks were bots or left early, then keep them out of the ad data with one switch.
So nothing surprises you later.
Booked, showed, won and paid are sent. Moving a deal between pipeline columns is not.
Bot filtering starts off on a new site. Turn it on for each platform from day one.
Meta and TikTok offer no way to correct a sent purchase.
Each client is a row on your agency board. White-label reports come later.
About fifteen minutes per client, and nothing to maintain afterwards.
Add the client
On HighLevel, install once on your agency and pick the sub-accounts. Elsewhere, create the client on your board.
Paste the script
One script tag in the client site head. DataCops checks for it and verifies the site on its own.
Connect the ad accounts
Connect that client Meta and Google Ads account and choose which stages send.
Server-side conversions to Meta, Google Ads and TikTok, no code.
See Conversion APIFeed your customer list to the ad platforms before you spend.
See Ads WarmupCRM, store and CSV sales matched back to the ad click.
See Offline ConversionsKeep bots and fake sessions out of your ad data.
See Fraud Traffic ValidationDataCops is offline conversion tracking for agencies: install once on HighLevel, pick the clients, and their booked, showed, won and paid stages reach Meta and Google Ads with the ad click attached, with a log of every send per client.
DataCops is a HighLevel Marketplace app, live since 25 September 2026. Install it once on the agency, pick the sub-accounts to connect, and unlink or add clients later. Agency plans start at $199 a month, with client limits of 15, 50 or 250.
A real form or survey submission, booked, showed, won with its value, and paid invoice or order. Pipeline moves, cancellations, no-shows and lost deals send nothing, and each stage can be switched off.
DataCops keeps each client's click on their own domain for up to 90 days, so HighLevel does not need a stored fbclid or GCLID. Stages go to Meta, Google Ads, TikTok and LinkedIn, and Google Ads gets click conversions with a hashed-data fallback. A purchase with an order ID is counted once on each platform, and a HighLevel won deal and its invoice count as one sale. A signed server-set cookie on each client domain lasts up to 400 days where enabled.
The Clients board puts every client on one login, with an archive. For each contact, DataCops writes Last Event, Ad Platform, Ad Click and Last Sent back to HighLevel and adds a datacops-sent tag per stage. A click log shows each click from landed to sent.
Every visit gets a bot verdict against 360+ billion IPs and 350+ monitoring points, with a Real people only switch per platform, off by default. HighLevel events carry no bot flags. Every form email is checked for disposable providers, domains with no mail server and an email risk score, and LeadCops can hold a lead. Ads Warmup sends a new client's past customers (up to 20,000, with a 0 to 10 match score) to Meta, Google Ads and TikTok.
Health mode keeps page links to the domain and event names neutral for Meta health restrictions. A delivery log row for every conversion shows sent, held, skipped or failed with the reason, so you can answer why last month dropped.
Best for: agencies running Meta and Google Ads for clinics, home services, coaches and other lead gen clients on HighLevel.
Free to start. See pricing.
Any CRM can post sales to DataCops by private webhook, but the one-install, pick-the-clients setup is for HighLevel.
Agency plans have client limits of 15, 50 and 250.
HighLevel's own Meta action covers contacts who came from a Facebook lead form, which may be enough for those accounts.
A refund marks the row in DataCops. Meta and TikTok are never corrected.
Platform rules checked October 2026. Rules change; check the platform's own page before you build.
It sends the stages your clients close in their CRM to their ad accounts as real conversions: a form or survey lead, an appointment booked, the appointment showed, a deal won with its value, an invoice or order paid. Every client sits on one board in your agency account, and if your clients run on HighLevel you install once on your agency and pick the ones to connect. The ad platforms then optimise towards people who booked and paid instead of people who filled a form.
Install on your agency, pick one client, and see a won deal arrive with its ad click attached.
About fifteen minutes per client. Live on the HighLevel Marketplace.
Live traffic quality
Visits · last 24h
Without filtering, 26.5% of your reported traffic is bot noise inflating dashboards and draining ad spend.
Make confident, data-driven decisions with
actionable ad spend insights.
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