Server side tracking sends your conversions from a server, so blockers and browser limits stop hiding them. DataCops does it with one script on your own subdomain and one DNS record. No GTM server container, no tagging server to host, no developer.
Every conversion, online and offline, checked before your ads learn from it
Trusted by agencies and brands running paid media
Server side tracking means your conversion events reach the ad platforms from a server, not only from a pixel in the visitor's browser. A browser pixel can be blocked, cut short by privacy limits or lost when the tab closes. A server-to-server send is not, so every ad platform you use hears about more of the sales and leads that really happened, and bid on better data.
DataCops is a server-side tag manager you do not have to build. One script loads from your own subdomain, set up with one DNS record, and DataCops runs the server that sends each event to every ad platform you connect, logged row by row.
DataCops is a no-code server-side tag manager: one script and one DNS record send your conversions server-side to eight ad platforms, checked for bots and consent.
Where each event goes
Your ad platforms can only optimize on the conversions they receive. A pixel alone drops more of them every year.
Ad blockers and privacy browsers stop known tracking domains, so the purchase happens and the ad platform never hears about it.
Safari clears cookies set by a browser script after 7 days. A buyer who comes back next week looks like a stranger.
Fake visits and form spam fire the pixel too, and every one teaches the campaign to find more of the same.
Once the visitor leaves the page, the pixel is done. Anything after that is invisible to it.
The same idea as server-side GTM, with the server already running.
Meta Sent once 
Google Ads Sent once 
TikTok Sent once 
LinkedIn Sent once Every event is sent once per platform, and every send is logged with its status and reason.
Traffic Visibility
First-Party Script
Blockers and ITP cut your sessions
Both move your tags off the browser. One is a project you build and host. The other is already running.
What you set up and keep running yourself.
Google puts each Cloud Run server at about $45 a month and suggests at least 2 for production.
The server is ours. The domain is yours.
datacops.yourdomain.com CNAME (value from your dashboard)Every platform has its own API, its own identifiers and its own rules. DataCops speaks all eight, so one event reaches each platform in the shape it expects.
Hashed email and phone, fbc click ID, fbp, event_id for dedup
GCLID, GBRAID or WBRAID, or hashed email and phone
Hashed email and phone, ttclid, event_id for dedup
Hashed email, li_fat_id, name and company
msclkid click ID, hashed email and phone
Reddit click ID, hashed email, deduplicated with the pixel
epik click ID, hashed email and phone
twclid click ID, hashed email and phone
Meta, Google Ads, TikTok, LinkedIn and X connect with one-click sign-in. Microsoft Ads, Reddit and Pinterest connect with an API key.
Most server-side setups are a black box until a number looks wrong. DataCops writes one row for every event and every platform.
What it takes to run server side tracking each way. Checked September 2026 against Google's and Stape's own pages.
Teams who want the data of server side tracking without running a tagging server.
Send purchases server-side so Meta, Google Ads and TikTok see the sales the pixel missed.
Set up server side tracking for every client without a container per site.
Send leads server-side, then the booked and won stages from your CRM.
Count every real signup, including Sign in with Google, once.
Three settings worth knowing on day one.
The 400-day cookie is set only when the script loads from datacops.yourdomain.com, and only once you switch it on. On our shared CDN it is not set.
Real people only is off by default. Turn it on per platform to keep flagged bots and datacenter traffic away from your ads.
DataCops adds its conversion actions as secondary, so nothing changes your bidding until you make one primary.
About 5 minutes. No container, no server, no developer.
Add the DataCops script
Paste one script tag on your site.
Add one DNS record
Point datacops.yourdomain.com at DataCops. The dashboard shows the exact record.
Connect your ad accounts
One-click sign-in for Meta, Google Ads, TikTok, LinkedIn and X, an API key for Microsoft Ads, Reddit and Pinterest.
Server side tracking only sees your site. When the lead becomes a sale in your CRM, send that stage too, matched to the original ad click.
Install once for your agency and pick the sub-accounts to connect. Each stage is sent as HighLevel reports it. Cancellations, no-shows and lost deals are never sent, and you can switch any stage off.
Post the sale to your private DataCops webhook with the customer's email or phone, the value and the order ID. Your CRM can send it directly, or through Zapier, Make or n8n.
On a paid plan, upload up to 20,000 past customers or sales from a CSV and pick the platforms to send them to. Rows go out with the date you send them, so use it to warm up an ad account. For sales you add to a sheet every day, send each row through Zapier or Make to your webhook.
DataCops is a no-code server-side tag manager: one script and one DNS record send your conversions server-side to Meta, Google Ads, TikTok and LinkedIn, with every send logged.
The script runs on datacops.your-domain through one CNAME record, so ad blockers and Safari treat it as your site. With your DNS on Cloudflare, the free Worker reads click IDs and UTMs at the edge before the page loads. Click IDs are kept on the server for up to 90 days.
A signed identity cookie set by the server lasts up to 400 days. It is off by default and is set only when the request arrives on your own datacops subdomain, never on the shared host. Safari caps cookies written by browser scripts at 7 days.
Meta, Google Ads, TikTok and LinkedIn receive the events, matched by click ID or hashed email and phone. Pixel and server events share an event ID. Google Ads conversion actions are created as secondary, so your bidding does not change by surprise.
Every visit gets a bot verdict against 360+ billion IPs and 350+ monitoring points, with a Real people only switch per platform, off by default. Every form email is checked for disposable providers, domains with no mail server and an email risk score.
HighLevel, HubSpot, any CRM by webhook and the DataCops Shopify app send the sale back. Ads Warmup sends up to 20,000 existing customers to Meta, Google Ads and TikTok, dated when you send.
A first-party consent manager built on IAB TCF v2.2 and first-party analytics, a GA4 alternative, come from the same script, and a delivery log row shows each send as sent, held, skipped or failed with the reason.
Best for: teams who want server-side tracking without building and running a Google Tag Manager server container: lead gen, ecommerce, clinics, home services and agencies.
Free to start. See pricing.
DataCops does not send to GA4 and is not a container. If you feed GA4 or BigQuery from a server container, keep it for those. See Stape alternatives.
A server-side container on Google Cloud costs about $45 a month per server, with at least 2 instances recommended for production, and your team runs it. That control is the point for some teams.
Stape lists a free plan up to 10,000 requests and Pro at $17 a month for 500,000. If your container works and only the bill bothers you, a cheaper host is the simple swap.
Google Tag Gateway plus Consent Mode may be enough. See Google Tag Gateway alternatives.
Platform rules checked October 2026. Rules change; check the platform's own page before you build.
Server-side tracking sends your conversion events from a server to the ad platforms, instead of relying only on pixels running in the visitor's browser. Ad blockers, browser privacy limits and closed tabs cannot stop a server-to-server send, so your ad platforms see more of the conversions that really happened.
Server-side conversions to Meta, Google Ads and TikTok, no code.
See Conversion APICRM, store and CSV sales matched back to the ad click.
See Offline ConversionsReal, bot-filtered traffic from your own domain.
See First-Party AnalyticsKeep bots and fake sessions out of your ad data.
See Fraud Traffic ValidationOne script, one DNS record, every conversion sent server-side and logged.
Setup in 5 minutes. No credit card.
Live traffic quality
Visits · last 24h
Without filtering, 26.5% of your reported traffic is bot noise inflating dashboards and draining ad spend.
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actionable ad spend insights.
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