The short answer
PixelYourSite fires your pixels from WordPress. DataCops decides which events deserve to go, and adds the sales that happen after the click.
DataCops is a tool that replaces the pixel plugin on any site, not only WordPress: one script and one DNS record on your own domain, a bot verdict on every visit with a Real people only switch per ad platform, the real sale from your CRM or Shopify sent back to your ads, new campaigns warmed up with the customers you already have, and a log of every send.
How DataCops does it:
- First-party collection on any site. One script and one DNS record put collection on your own subdomain, with no plugin to update; with your DNS on Cloudflare, the free Worker reads the click at the edge before the page loads.
- Real people only. Every visit gets a bot verdict against 360+ billion IPs, with a Real people only switch per ad platform, and every form email is checked (disposable providers, domains with no mail server and an email risk score).
- The sale after the form. HighLevel natively (lead, booked, showed, won with value, paid), any CRM by webhook, Shopify through the DataCops Shopify app, all matched to the click by click ID or hashed email and phone.
- Ads Warmup. Upload your existing customers (up to 20,000 rows), see a 0 to 10 match score per person, and send them to Meta, Google Ads and TikTok so new campaigns start warm.
- Consent, memory and proof. A TCF 2.2 consent banner from your domain with Google Consent Mode v2 on by default, a server-set cookie up to 400 days where enabled, and a delivery log row for every send.
Best for: ad-funded businesses that sell beyond the checkout, agencies, lead gen, clinics and home services, and stores that want bots kept out of their ads.
The alternatives at a glance:
- DataCops: best overall if you want the tracking solution, not one slice of it. One script on any site, a bot verdict on every visit, a consent manager built in, and CRM stages sent to your ads.
- Pixel Manager for WooCommerce: best for a store that wants a lighter plugin.
- Conversios: best for stores that want setup done for them.
- PixelFlow: best for Meta-first advertisers who want hosted server-side events.
- Stape: best if you want to build server-side GTM yourself.
Most people who search for a PixelYourSite alternative start with the plugin. A setting that will not save, a purchase counted twice, a site that got slower. That is rarely the real problem. The real problem is what the plugin was never built to do.
Every PixelYourSite alternatives list compares plugins with plugins. None of them ask what a pixel plugin cannot see: the bots filling your forms, the consent it hands to another plugin, and the sales that close in your CRM. That is what this guide is about.
Is a pixel plugin enough?
Pixel apps and plugins do one job well. They install your store pixels and send events server-side, so fewer purchases go missing. DataCops does that too, from your own subdomain instead of your WordPress server. Then it does the four jobs a plugin leaves to you.
- It judges every visit. Bots, datacenter traffic, VPNs and proxies get a verdict. Real people only keeps them out, platform by platform.
- It checks consent itself. A built-in consent manager, not a second plugin to wire in.
- It shows its work. Every event gets a row: sent, held, skipped or failed, with the reason.
- It sends the sale after the form. Booked, showed, won and paid, from HighLevel or any CRM by webhook.
Think of tracking as a chain. A lead or sale has to be caught, checked, allowed, sent, explained, and then followed to the money. A pixel plugin owns one or two links. Here is the whole chain.
| Link in the chain | PixelYourSite | DataCops |
|---|---|---|
| Catch the event | Pixels in WordPress | One script on any site |
| Send it server-side | From your WordPress server | From your own subdomain |
| Is it a real person? | Not listed on its pages | Bot verdict, Real people only per platform |
| Is it allowed? | A separate consent plugin | Built-in consent manager |
| What happened to it? | Not listed on its pages | Delivery log row with the reason |
| Did it turn into money? | Not listed on its pages | Booked, showed, won, paid by HighLevel or webhook |
To be fair, PixelYourSite costs little with a flat yearly licence and has detailed WooCommerce store reports. If the first two links are your whole job, it is a good plugin.
One more difference. PixelYourSite is a WordPress plugin. DataCops is not a plugin at all. It is one script and one DNS record, so it works the same on WordPress, a landing page builder or a custom site.
A pixel plugin moves the event. A tracking solution decides whether it should move, and finds the ones that never happened on the website.
The real difference: what reaches your ads
Here is what that means in practice, one job at a time.
One script, any site
PixelYourSite lives inside WordPress and its API calls go out from your WordPress server. That is fine if WordPress is all you run.
DataCops is the tracking solution for ad-funded businesses: it keeps bots out of what your ads learn from and sends the sale that happens after the form to Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X. It is one script and one DNS record. Events go server-side from your own subdomain, so ad blockers and Safari do not strip them, on any site you own. It sends to Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X.
Every visit gets a verdict
A pixel plugin fires for whoever loads the page. We found no bot or VPN check on PixelYourSite's pages.
DataCops checks every visit for bots, datacenter traffic, VPNs and proxies, and turns it into one switch per ad platform (see click fraud protection). Turn on Real people only for Meta and flagged visits never reach Meta. It is off by default, and with it on about 99% of bots are kept out. Every bot lead Meta receives is a lead it goes looking for more of.
The sale happens after the form
For a clinic, an agency or a B2B team, the money comes later: the booked call, the patient who showed up, the deal marked won. A WordPress plugin never sees it.
DataCops is built around that moment. Install it once on your HighLevel agency and pick the clients. Leads, booked calls, show-ups, won deals with their value and paid invoices go to Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X, matched to the ad click by click ID or hashed email and phone, counted once. Any other CRM posts the sale to a private webhook. Cancellations, no-shows and lost deals are never sent. Read more on offline conversions.
Consent is built in
PixelYourSite works with consent plugins, its own ConsentMagic and four others, and supports Google Consent Mode v2. That is a second plugin to install and keep in sync. DataCops includes a first-party consent manager built on IAB TCF v2.2, and events wait for consent before they are sent.
You can see why each event was sent
DataCops writes every conversion as a row per platform (sent, held, skipped or failed) with the reason next to it, and keeps a click log in first-party analytics. We found nothing like it on PixelYourSite's pages. Its strength is different: reports on lifetime value and profit per ad inside WooCommerce.
Privacy and data deletion are built in
Visitors can ask for deletion through a form on your privacy page: they confirm by email, their session is anonymised, and a status page shows what was done. Deletion requests from Meta, TikTok and LinkedIn are handled automatically. Google Ads deletions are still manual. Click IDs, sessions and the click log are deleted after 90 days, and the identity store holds hashed email and phone only. We found no deletion form or callbacks on PixelYourSite's pages.
PixelYourSite tells the ads a page was loaded. DataCops tells them whether a real person bought.
The real cost of a cheap tool
The real cost is in the questions nobody asks before they buy. Answer them with your own numbers.
How many hours will it take to build your custom events, consent plugin and bot workarounds before the first sale is tracked?
How many hours a month will someone spend keeping it working when Meta, Google or TikTok change something?
If a tag breaks quietly for a week, how many leads never reach your ads? And what is one lead worth to you?
How many sales a month close in your CRM that your ads never hear about?
The last question matters most. When the ads only see form fills, they learn to find more people who fill in forms, not people who buy. Lead quality drops, cost per sale climbs, and nothing in the plugin tells you why.
Cheap tracking is the most expensive line in your ad budget. It just does not send you the invoice.
Every feature, side by side
Every DataCops feature, against what PixelYourSite offers for the same need.
| Setup | ||
|---|---|---|
| Where it runs | Any site, one script and one DNS record | WordPress only |
| DNS step | One record | None, runs inside WordPress |
| Sent from | Your own subdomain | Your WordPress server |
| Destinations | Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest, X | Meta, Google Ads, TikTok, GA4, GTM, plus Pinterest, Bing and Reddit on Advanced and Agency, and custom scripts |
| Yes | Not in its platform list | |
| WooCommerce depth | Site events through the one script | Pixel per category, profit per ad, WPML, EDD |
| Data quality | ||
| Bot handling | Verdict per visit, Real people only per platform | Not listed on its pages |
| What happened to each ad click | Click log in first-party analytics | Not listed on its pages |
| Consent manager | Built in, IAB TCF v2.2 | Separate plugin (ConsentMagic or four others) |
| Beyond the website | ||
| CRM stages to ad platforms | HighLevel native, any CRM by webhook | Not listed on its pages |
| Signups via Sign in with Google | SignupCops keeps the ad click | Not listed on its pages |
| Upload past customers to warm up ads | Ads Warmup, up to 20,000 rows | Not listed on its pages |
| Meta health and wellness restrictions | Health mode | Not listed on its pages |
| Privacy and legal | ||
| Visitors asking for deletion | Self-serve form, confirmed by email, status page | Not listed on its pages |
| Deletion requests from Meta, TikTok, LinkedIn | Acted on automatically | Not listed on its pages |
| How long data is kept | Click IDs, sessions, click log deleted after 90 days | Your WordPress setup |
| Running it | ||
| Why each event was sent or skipped | Per-row delivery log with the reason | Not listed on its pages |
| Agencies with many clients | Agency board: every client on one login | Agency licence up to 100 sites |
| Free option | Free up to 2,000 sessions | Free plugin with Meta CAPI, GA4 and GTM |
| Paid price | — | — |
PixelYourSite column checked on pixelyoursite.com and wordpress.org, 2 October 2026. "Not listed on its pages" means we did not find it there, not that it can never be done.
The 5 PixelYourSite alternatives compared
| Best for | Runs on | Bots | CRM sales | |
|---|---|---|---|---|
| The whole tracking job | Any site | Verdict + switch | Native | |
Pixel Manager | Lighter WooCommerce plugin | WooCommerce | Not stated | Not stated |
Conversios | Setup done for you | WooCommerce, Shopify | Not stated | Not stated |
| Meta-first advertisers | WordPress and other sites | Auto bot blocking | Not stated | |
Stape | Building server-side GTM | Any site with GTM | Bot score | Store apps, Pro+ |
*Conversios price after a launch discount, may change.
1. DataCops: best PixelYourSite alternative overall
On the basics, DataCops does what PixelYourSite does: conversions go server-side, so ad blockers and Safari do not strip them. It does it from your own subdomain, on any site. The difference is everything around the pixel. Every visit gets a bot verdict. Consent is checked by a built-in manager. The stages after the form come from your CRM. And every event has a row that says what happened and why.
Why people switch to it
- Works on any site, not only WordPress
- Real people only keeps bots out of each platform
- Booked, showed, won and paid from HighLevel or any CRM
- Consent manager built in, plus LinkedIn
Worth knowing
- Real people only is off until you switch it on
- Edge blocking and refund evidence are on Organization
Best for: anyone who wants the tracking solution, not one slice of it.

2. Pixel Manager for WooCommerce: best lighter plugin
Pixel Manager does the same job as PixelYourSite, focused on WooCommerce. Yearly billing is offered and there is a 14-day trial. It is the most direct swap if you want to stay a plugin shop. See our Pixel Manager alternatives.
Why people switch to it
- WooCommerce focus
- 14-day trial
Worth knowing
- Still WordPress only
- Bots, consent and CRM sales still your job
Best for: anyone who wants a plugin, just a different one.

3. Conversios: best for setup done for you
Conversios covers WooCommerce and Shopify, and includes an onboarding expert. WooCommerce prices marked * are after a launch discount, so they may change.
Why people switch to it
- An expert helps with setup
- WooCommerce and Shopify
Worth knowing
- Server-side is the top, priciest plan
- Launch prices may change
Best for: stores that want someone else to set up their store tracking.
4. PixelFlow: best for Meta-first advertisers
PixelFlow sends Meta events server-side for WordPress and other sites, and lists auto bot blocking. There is a 7-day trial.
Why people switch to it
- Works beyond WordPress
- Bot blocking listed
Worth knowing
- Destinations are counted and capped per plan
- No CRM stages on its pricing page
Best for: advertisers whose spend is mostly Meta.

5. Stape: best for building server-side GTM
Stape hosts a server GTM container on your own domain. You can reach almost any destination, but you build every tag, trigger and bot rule yourself. It suits a team with GTM skills. See our Stape alternatives.
Why people switch to it
- Any destination with a server tag
- Low entry price
Worth knowing
- A container to build and maintain
- Paused past 110% of the plan
Best for: teams who know GTM and want to own the container.
How to choose a PixelYourSite alternative
- Ask what you are replacing. If it is only the plugin, try Pixel Manager or Conversios. If it is the tracking job, keep reading.
- Check where your sales close. In a CRM or on a call? You need the stages after the form.
- Look at your traffic. If bots fill your forms, you want a switch per platform.
- Count your destinations. DataCops covers Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads (Bing), Reddit, Pinterest and X from one script.
- Count your sites. Anything outside WordPress rules out a WordPress plugin.
Comparing store pixel tools? See WeTracked, Trackify and Pixel Manager alternatives.
Pick DataCops if
- Your sales close after the form: a booking, a call, a signed deal.
- Bots are reaching your ads, or you need LinkedIn.
- You run sites beyond WordPress, or an agency with many clients.
When not to use DataCops
- You run a WooCommerce store and want the deepest store-level tracking inside WordPress. PixelYourSite lists 16 triggers, 7 conditions, support for 9 form plugins, a pixel per WooCommerce category and profit per ad. DataCops is one script for any site, with no WordPress plugin.
- The free plugin covers you. PixelYourSite's free version handles the Meta pixel with the Conversions API, GA4 and GTM. If your sales close online and your traffic is clean, that may be all you need.
- You need custom tag logic. A server-side GTM container on hosting such as Stape gives full control, if someone owns it.
What's your actual goal?
Nobody wants a pixel plugin for its own sake. You want five things:
- Capture every lead and sale, including the ones ad blockers and Safari hide.
- Send them to your ad platforms, so Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X learn who buys.
- Include the sales that happen offline, on a call, in a clinic, in your CRM.
- Keep bots out, so the platforms do not learn from fake leads.
- Stay compliant, with consent checked and data deleted on request.
PixelYourSite covers the first two, inside WordPress. Here is the same goal, done both ways.
The traditional way, with PixelYourSite
- Install the plugin and buy the Pro licence.
- Paste a pixel ID and API token per platform.
- Set up custom events with triggers and conditions.
- Install a consent plugin and connect it.
- Keep the plugin, WordPress and WooCommerce updated.
- Find another tool for bots, CRM sales and deletion requests.
With DataCops
- Add one script and one DNS record.
- Connect Meta, Google Ads, TikTok, LinkedIn and X with one click each, and Microsoft Ads, Reddit and Pinterest with an API key.
- Switch on the consent manager.
- Switch on Real people only.
- Connect HighLevel or your CRM webhook.
Then run your business. Click IDs are kept for 90 days, and every event gets a delivery log row with the reason.
PixelYourSite gets the pixel on the page. DataCops gets the right data to the ads, so you can focus on what makes money.
Why people leave PixelYourSite
PixelYourSite does its job well. People leave for reasons outside the plugin.
- It only runs on WordPress. A landing page on another builder needs a different tool.
- Bots go through. We found no bot verdict on its pages, so fake leads reach the ads as real ones.
- Consent is another plugin. ConsentMagic or one of four others, wired in and kept in sync.
- The sale never reaches the plugin. Booked calls and won deals happen in a CRM, not in WordPress.
- No LinkedIn. LinkedIn is not in its platform list.
- No record of why. We found no per-event delivery log with a reason.
Offline conversions: the job a plugin cannot do
Many businesses do not sell on the website. The website collects the lead. The money comes later, and that later moment is what your ads need to learn from. Here is what DataCops sends, by industry.
| Business | What the pixel sees | What DataCops adds |
|---|---|---|
| Clinics, dental, med spa | Booking form | Booked, showed, treatment paid |
| Home services, roofing, solar | Quote request | Estimate booked, job won with its value |
| Agencies running client ads | Form fills per client | Every client's booked, showed, won and paid |
| B2B and SaaS | Demo request, signup | Qualified lead, trial, paid, by webhook |
| Stores that sell on the phone | Checkout started | The order that was actually paid |
From HighLevel natively, or any CRM by webhook, directly or through Zapier, Make or n8n. Each sale is matched to the ad click by click ID or hashed email and phone.
- A visitor clicks your ad. DataCops keeps the click ID on your own domain for 90 days.
- The lead books, shows up or buys in your CRM, days or weeks later.
- DataCops finds the original click by the lead's email or phone.
- The stage goes to Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X. Google Ads actions are created as secondary.
Ads Warmup: tell the ads who pays
A pixel plugin sends the events your site produces. A new ad account, a new pixel or a new campaign has nothing yet, so it pays to learn from scratch. The customers you already have are the best description of who to find, and a plugin has no way to send them.
Ads Warmup, DataCops' flagship feature, sends them to your ad platforms before a campaign spends:
- Upload a customer list. A CSV of past buyers, old leads or booked calls. DataCops reads your columns; only email is required.
- See a match score for every person. An estimate from 0 to 10 from email, phone, name, location, click ID and customer ID, before anything is sent.
- Pick the event. Purchase, Lead, Complete registration, Add to cart or Schedule.
- Send server-side. Up to 20,000 people per upload to Meta, Google Ads and TikTok, with a sent, skipped or failed result per person. Google Ads credits only people who clicked a Google ad.
Each row is dated when you press send, not with the old sale date, so it gives a new campaign real customers to learn from on day one. Preview is free; sending needs a paid plan.
What else a plugin never does
- Capture at the edge. With DNS on Cloudflare, the free, optional DataCops Cloudflare Worker reads click IDs and UTMs off the first request, before the page or any script runs. It captures; it does not block.
- Keep the click on the server. gclid, wbraid, gbraid, fbclid, ttclid and li_fat_id are stored for up to 90 days, so a deal that closes weeks later still finds its click.
- Check the lead's email. Fixed rules, not guesses: disposable providers, domains with no mail server and an email risk score. With LeadCops (Business and up), a lead that fails is held and never billed.
- Install on Shopify. The DataCops Shopify app adds a web pixel and a theme app embed. See Shopify Conversions API.
- Hand evidence to Google. On the Organization plan, the fraud refund report exports bot-flagged Google Ads clicks in the format Google's Click Quality form asks for. You attach it; Google decides.
Meta health and wellness restrictions
If you advertise a clinic, a treatment, a supplement or anything health related, Meta may restrict the events it accepts from you. What usually gets an account restricted is the data itself: the page link names the treatment, the event is called Book_Implant_Consult, the form sends symptoms.
With PixelYourSite, we found no health setting on its pages. Keeping that data out means adjusting events, parameters and page links in the plugin yourself, and checking again every time a form changes.
With DataCops, you switch on health mode. It sends only a short approved list and blocks everything else: hashed email and phone, the ad click, value, currency and order ID. Page links are cut to the domain and event names go neutral, so Lead becomes L_1. A field a clinic adds tomorrow is blocked by default.
Read more on Meta health and wellness restrictions.
Setup, step by step, side by side
Here is the same job done both ways.
| The job | ||
|---|---|---|
| Get events server-side | Install the plugin in WordPress, paste each pixel ID and API token. | Add one script to your site head and one DNS record, on any site. |
| Connect the ad platforms | Per platform, in plugin settings. LinkedIn is not listed. | Connect Meta, Google Ads, TikTok, LinkedIn and X with one click each, and Microsoft Ads, Reddit and Pinterest with an API key. |
| Track a custom event | Build it from triggers and conditions in the plugin. | Site events come through the one script. Sales after the form come from HighLevel or your webhook. |
| Handle consent | Install a consent plugin and connect it. | Switch on the built-in consent manager (IAB TCF v2.2). |
| Keep bots out | No setting found on its pages. | Switch on Real people only for each platform. |
| Send a CRM sale | Not listed on its pages. | Install once on HighLevel, or post the sale to your webhook. |
| Find out why a conversion is missing | Check the platform's own tools. | Open the delivery log row. The reason is next to it. |
"15 minutes to get server-side tracking live. After 3 days failing with another app and a DIY server-side Google Tag Manager, that alone sold me. Then support jumped on a Google Meet with me on a Sunday afternoon to finish the job."Andrew Forsyth, Chief Executive Officer, Zeald
What to know before you switch
- PixelYourSite has many WordPress triggers. Its strength is fine-grained event rules and form plugin support inside WordPress.
- Moving means rebuilding your key events once. List the conversions you actually optimise for, set them up in DataCops, and switch each off in the plugin so they are counted once by event ID.
- Setup tip: add the platforms you were missing. LinkedIn, Microsoft Ads, Reddit, Pinterest and X all connect in DataCops from the same script, next to Meta, Google Ads and TikTok.
Whatever you switch from, DataCops runs the whole chain in one tool: sends to 8 ad platforms (Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X), Real people only per platform (off by default), a built-in consent banner with Google Consent Mode v2 and a server re-check before every send, CRM sales sent back to the ads, a delivery log with a reason for every row, and each conversion counted once by event ID or order ID. On the Organization plan you also get Cloudflare edge blocking and Google refund evidence.
Moving from PixelYourSite without losing tracking
- Add DataCops next to PixelYourSite. One script and one DNS record. Leave the plugin running.
- Connect the same ad accounts, but send each conversion from one place only. Switch those events off in the plugin, so nothing counts twice.
- Compare for two weeks in Meta Events Manager and Google Ads: match quality, conversions, and what DataCops skipped as bots.
- Connect your CRM (HighLevel or your webhook) to add the stages the plugin never saw.
- Deactivate the plugin when the numbers look right, and let the licence lapse.
Every DataCops product mentioned here
- Offline conversions, HighLevel conversion tracking and DataCops for agencies.
- Server-side tracking and Shopify CAPI.
- Meta Conversions API, Google Ads conversion tracking, TikTok Events API, LinkedIn Conversions API.
- Click fraud protection, SignupCops and first-party analytics.
- Consent manager, Ads Warmup and health mode.
PixelYourSite alternatives: FAQ
What is the best PixelYourSite alternative?
DataCops, for most ad-funded businesses. It replaces PixelYourSite and the rest of the stack: one script, a bot verdict on every visit, a built-in consent manager, server-side sends to 8 ad platforms, and your CRM sales matched to the ad click. Other picks depend on the job. For a WooCommerce store that wants another plugin, Pixel Manager for WooCommerce. For a Meta-first advertiser who wants hosted server-side events, PixelFlow. If you want tracking that decides which events deserve to go, DataCops: one script and one DNS record on any site, a bot verdict on every visit, a consent manager built in, and CRM stages like booked, showed and won sent to Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads, Reddit, Pinterest and X.
Does PixelYourSite send server-side events?
Yes. The free plugin includes the Meta Conversions API, and Pro adds the TikTok Events API. The calls go out from your WordPress server. DataCops sends server-side from your own subdomain, on any site.
Does PixelYourSite filter bots?
We found no bot or VPN verdict and no per-platform bot switch on its pages. DataCops checks every visit for bots, datacenter traffic, VPNs and proxies. With Real people only on for a platform, flagged visits never reach it.
Does PixelYourSite have a consent manager?
It works with consent plugins, including its own ConsentMagic and four others, and supports Google Consent Mode v2. The consent tool is a separate plugin. DataCops includes a first-party consent manager built on IAB TCF v2.2, and events wait for consent.
Is there a DataCops WordPress plugin?
No. DataCops is one script and one DNS record. You paste the script into your site head, on WordPress or any other site. There is no plugin to install or update.
Does PixelYourSite send CRM or offline sales?
We found no CRM stages or offline sales on its pages. It tracks what happens on your WordPress site. DataCops is native on HighLevel (lead, booked, showed, won with its value, paid) and takes any other CRM by private webhook, directly or through Zapier, Make or n8n.
Does PixelYourSite send to LinkedIn?
LinkedIn is not in its platform list. DataCops sends to 8 ad platforms: Meta, Google Ads, TikTok, LinkedIn, Microsoft Ads (Bing), Reddit, Pinterest and X. PixelYourSite also feeds GA4, which DataCops leaves to its own first-party analytics.
Can I warm up a new campaign with my existing customers?
Yes, with DataCops Ads Warmup. Upload a CSV of past buyers, old leads or booked calls (only email is required, up to 20,000 rows), see a match score from 0 to 10 for every person, and send them to Meta, Google Ads and TikTok as fresh signal, dated when you send. A plugin forwards events your site produces, so it has nothing to send for customers you already have. Preview is free; sending needs a paid plan.
Is PixelYourSite enough on its own?
For a WordPress or WooCommerce store that needs the Meta pixel with the Conversions API, GA4, Google Ads and TikTok set up, it is a solid, widely used choice, and the free version covers Meta, GA4 and GTM. It does not list a bot verdict, CRM stages such as booked, showed and won, or a delivery log with reasons. If your sales close in a CRM, on the phone, or you see fake leads, you need something that handles those.