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I built a half-baked prediction markets app to study signup fraud. 650 accounts on one laptop later.
north_eastYou solved the CAPI pipe. Nobody solved the water.
Attribution & Analytics
The Myth of Complete Data: Why Your Current Analytics Are Failing and What a True Consent Management Platform (CMP) Does
north_eastThe CAPI category collapsed in April 2026. Meta launched free one-click Conversions API on April 15th. Google Tag Gateway went live in January with zero-cost server-side tagging for Google. When the floor drops to $0, every paid tool in the category has to answer the same question: what exactly are you charging for?
Simul Sarker
2 Jun 2026
Conversion Rate Optimization (CRO)
The Post-IDFA Hangover: Why Your iOS 14.5+ Conversion Data Is Still Broken (And What to Do)
north_eastOn April 15, 2026, Meta shipped a free, one-click CAPI inside Events Manager. Zero cost. Zero configuration. Standard web events flowing server-side in minutes. That move did something every CAPI vendor underestimated: it turned event delivery into a commodity. The pipe is now free. Which means if you are still paying for a tool on the basis that it "sends events server-side," you need to know exactly what you are paying for past the pipe.
DataCops Team
2 Jun 2026
Conversion Rate Optimization (CRO)
Journey-Based Conversion Optimization: Bridging the Gaps Between Tracking, Teams, and True Intent
north_eastApril 15, 2026. Meta dropped a free, one-click Conversion API inside Events Manager. Zero setup. Zero cost. The floor for the entire CAPI category just moved to zero dollars.
Simul Sarker
2 Jun 2026
Conversion Rate Optimization (CRO)
AI CRO vs Traditional CRO: Which One Actually Wins in 2026
north_eastEvery AI CRO vendor in 2026 is making the same pitch. Traditional A/B testing is slow, manual, and leaves money on the table. Their AI routes visitors smarter, personalizes in real time, and finds winning variants before your analyst finishes building the test. The pitch is compelling. The category is real. Most of the tools actually work.
Simul Sarker
2 Jun 2026
Attribution & Analytics
Agentic A/B Testing: When AI Runs Your Experiments End-to-End
north_eastThe pitch sounds like the future: your AI agent designs the test, splits the traffic, reads the results, picks the winner, and ships the change. No CRO consultant. No two-week statistical significance window. No committee. Just closed-loop, autonomous optimization running while you sleep.
Simul Sarker
2 Jun 2026
Conversion Rate Optimization (CRO)
AI Checkout Optimization: 12 Tested Patterns
north_eastThe checkout optimization industry has a dirty secret nobody names in the pattern guides. Every A/B test, every predictive abandonment model, every AI-personalized incentive sequence runs on conversion signals fed back from your ad platforms. Those signals determine who your campaigns target next. And right now, across most ecommerce stacks, those signals are between 20% and 67% bot-contaminated before a single optimization pattern fires.
Simul Sarker
2 Jun 2026
Conversion Rate Optimization (CRO)
ChatGPT vs Claude vs Gemini for CRO Tasks
north_eastEvery marketer running CRO in 2026 is asking the wrong question.
Simul Sarker
2 Jun 2026
Conversion Rate Optimization (CRO)
Why Your AI CRO Agent Is Wrong (And It's Your Data, Not the Agent)
north_eastThe CAPI category got commoditized on April 15, 2026. Meta launched its free one-click Conversions API integration that day with no fanfare, no press release, just a toggle in Business Settings. No monthly fee. No developer. Five minutes. The floor for server-side event delivery to Meta just became zero dollars.
Simul Sarker
2 Jun 2026
Attribution & Analytics
AI Landing Page Generators: Who's Worth It in 2026
north_eastThe AI landing page generator category solved the wrong problem.
Simul Sarker
2 Jun 2026
